MATERIAL FOCUS: STRAW

When it comes to warm-weather dressing, few materials offer the comfort, style and rich history of natural straw. At Herbert Johnson, we select our straw hats with the same care and discernment as our finest felt creations—because in summer, a great hat should do more than shield you from the sun. It should elevate your look, complete your outfit and become an effortless companion to long, sunlit days.

Read on to take a closer look at straw as a material—its origins, characteristics and why a Panama belongs in every discerning wardrobe during the summer.

WHAT IS STRAW?

In the world of hat-making, "straw" typically refers to natural plant fibres that are dried, woven, and shaped into lightweight hats designed to protect against sun and heat. Among these, the Toquilla straw—sourced from the Toquilla palm in Ecuador—is perhaps the most iconic. This is the material used to create genuine Panama hats.

The fibres are handwoven by skilled artisans, often in remote Ecuadorian villages, using traditional techniques passed down through generations. Each hat begins life as a simple hood, taking days or even weeks to complete depending on the complexity of the weave. The result? A material that is breathable, flexible, and full of character.

At Herbert Johnson, we use Brisa-grade Toquilla straw, which offers a soft yet structured feel and strikes a balance between durability and elegance. Though not made in-house, they’re selected to our high standards and hand-finished in partnership with trusted specialists. While not the most delicate or finely woven grade available, it provides excellent performance for everyday summer wear and remains a popular choice for those seeking comfort and authenticity in equal measure.

WHY CHOOSE STRAW?

Breathability and Comfort
Straw is one of the most breathable materials available, making it ideal for hot climates and summer events. Its airy structure allows for ventilation, keeping you cool even in direct sunlight.

Lightweight and Versatile
Straw hats, especially our rollable Panama styles, are wonderfully lightweight and easy to travel with. Whether you’re at a garden party, abroad on holiday, or enjoying the races at Ascot, a straw hat transitions effortlessly between settings.

Natural and Sustainable
Made from plant fibres and handwoven by artisans, Toquilla straw is a natural and renewable resource. By investing in a Panama hat, you’re not only choosing style, but also supporting traditional craftsmanship and sustainable production.

A Symbol of Style
From diplomats to artists, the Panama hat has long been a mark of timeless, sophisticated dressing. Its relaxed refinement suggests confidence, not effort.

STRAW CARE:

Straw is elegant, but delicate. With proper care, your hat will offer years of service, and we professionally recommend the following care tips:

• Always handle by the brim, not the crown, to avoid cracking.

• Keep hands clean before adjusting your hat—dirt and oil can stain natural straw.

• Avoid rain—moisture can warp the shape.

• Don’t store it rolled up permanently—only roll it for travel when needed.

• Keep straw supple by occasionally exposing it to gentle steam. This prevents drying out and cracking.

Should any damage occur, we recommend contacting a straw repair specialist such as Pachacuti, here in the UK, who offer dedicated services for restoring and maintaining handwoven straw hats.

STRAW: THE SUMMER ESSENTIAL

There’s a reason the Panama has never gone out of style—it delivers on every front. It's timeless yet modern, effortless yet considered. Whether worn to a wedding, a beach resort, or the lawns of Ascot, it speaks of a person who dresses with quiet intention.

At Herbert Johnson, we believe straw deserves its place alongside felt and silk in the pantheon of great hat-making materials. 

Discover our Panama collection here — timeless hats, thoughtfully crafted to see you through countless summers with elegance and ease.